DOVE DIVERSITY BOTTLES BACKFIRED


Dove created some limited edition body washes for diversity purposes — and the campaign has backfired. Dove created a half-dozen bottles in various shapes, from slender and tall to short and wide. You know — diversity. The Dove UK website explains: “Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”

A lot of people reacted to the campaign on Monday. One person pointed out something about the diversity angle: “OK, but Dove’s diversity bottles are all still white.”

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